Commercial

At the turn of a hand


Introducing Logitech Craft
Craft in Global Controls
Craft in Illustrator
Craft in Indesign
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How it all started

Every one of us at messieurs.ch grew up with Logitech: a household name, a word in our vocabulary, part of our creative culture. So when we learned that this highly confidential mandate for producing the demo videos of a new keyboard specially designed for creative professionals had been awarded to us, I (Gabriel speaking here) hung up the phone and said “Logitech“. For the next few seconds you could have heard a pin drop in the office and then the cheering started. I knew right away that we would be drawing straws to see who got to work on this one.

Move the audience

Everybody, well almost everyone, has a keyboard. Some use shortcuts, some use a mouse and some use both. Logitech Craft adds a whole new dimension to the traditional keyboard. Our job was to showcase the product in a series of videos that demonstrate how it will revolutionise keyboard usage as we know it today and of course, create the desire to purchase and master your very own Craft.
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Team insights

Gabriel
Production Director
Driving this project was like orchestrating a symphony (not that I have ever led an orchestra, just my imagination running wild as usual). Every move of the hand, however slight, was the trigger for the variation of sound and visuals. The synchronisation of each element had to be perfect to demonstrate the smooth and simple workings of Craft, making complex tasks easy to master.

Our next purchase? A Craft keyboard for everyone on the team of course.
Gabriel
Production Director
Cyril
Animator
I drew the animation straw, sorry mates this one was “mine all mine”! Challenging and demanding without a doubt but what a great project to work on and get under your belt. No approximations allowed here, crisp design and precision timing all the way. Loved it to bits. Plus I got to try Craft first hand. Rockin’.
Cyril
Animator

Rythm

Hand clapping, toe tapping, head bobbing to the beat. It catches you up and accompanies you wherever you happen to be, whatever you happen to be doing. That’s why we put so much effort into developing and expanding on the tracks (8 of them...thank you Julien Matthey, sound master of the universe), making the right cuts at the right moment, dropping text spot on time. We used rhythm to draw in and carry the audience through a seamless journey of discovery, where each gesture of the hand, each letter, each image, each sound is synchronised and falls into its rightful place.

Credits

Client - Logitech
Direction - Messieurs.ch
Camera - David Baumann
Post-production - Messieurs.ch
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Need more information? Want to get in touch?

Valentine, our dedicated production manager, would love to.